Branding photography is an investment in your business, so it is important to prepare for your photo shoot. Most headshot tips apply to branding, but here are some tips specific to branding photo shoots.
You must know your brand, right? What are your brand's colors, styles, and aesthetics? What do you want your branding photos to convey to your potential customers about your brand? What message are you trying to send?
Before the shoot, spend some time practicing different posing techniques. This will help you feel more confident and relaxed in front of the camera.
Get a good night's sleep. Being well-rested will help you look and feel your best on the day of your shoot.
Wear and bring extra outfits that reflect your branding style. You'll want to have a few different options to choose from, so that you can mix and match different looks.
Please, do not be late. If possible, come early, to give yourself time to relax, familiarize yourself with the environment, and get ready.
Listen to your photographer's instructions and be open to trying new things. The photographer may ask you assume a pose or facial expressions that may be uncomfortable or awkward, but trust us: it will look good in the photos.